Develop your competencies in digital marketing and data analytics, and become the new generation of marketing technologists

Acquire the fundamentals of digital marketing

The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business.

Innovate in a data‐rich business environment

The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing.

Meet the real needs of recruiters

Recruiters are facing a real challenge to find young talents with a “dual competency”, capable of bringing a real additional value to industries facing a deep digital transformation. Many companies are already collaborating with emlyon business school and recruiting students such as Amazon, IBM, Google, TF1, Facebook or Microsoft…

Discover. Do. Then become

Today’s managers cannot simply analyze consumers. They need to understand human beings, while also respecting their privacy. The MSc in Digital Marketing & Data Science stems directly from this fundamental requirement of present-day companies. The program is based on powerful, essential dynamics.

• Acquiring cultures and skills sourced from management and new computational sciences: the MSc trains you in the best of marketing and big data.
• Learning from real contexts as much as from theory: the learning path is first a bridge then a gateway between you and the corporate world.
• Meeting and immersing yourself in a multitude of global cultures, skills, and best practices will enable you to put into practice and experience a competency while acquiring it.
• Every student dreams of their own specific career. So do you. The MSc in Digital Marketing & Data Science equips you with the best toolkit for becoming an early maker so that you can take to the skies with the best chances of success... in line with your professional dream.

Make a commitment to discovery by immersing yourself in the realities of management. And above all, unleash your passion for learning, your passion for discovering the most advanced practices and technologies. For finding innovative solutions. For doing. For advancing. And for moving things forward.