The Bachelor in Digital Business is a degree programme for all doers who are helping to shape the company of tomorrow.

Are you wondering how Google, Uber or Airbnb successfully master the challenges of digitalization? What do their digital business models as well as the processes behind them look like? Which systems and applications do these companies use? What does it take for companies to achieve sustainable success?

Do you wonder why digital start-ups are popping up everywhere? And why are more and more companies investing in their new digital ideas and solutions? Why do corporations rely on digital business and innovation units? Why do they set up think tanks and digital labs on greenfield sites?

For all leaders, who shape the company of tomorrow:

Are you wondering how companies, start-ups or agencies develop digital business models, select modern applications and why data is the oil well of the 21st century?

Do you want to know what large consulting firms are up to when they advertise 20 vacancies for digital business managers?

Our bachelor’s degree programme in Digital Business not only provides doers like you with answers to your questions, but also gives you the knowledge and skills you need to help shape the company of tomorrow. Would you like to study digital business at the XU Exponential University? Interested in a Bachelor with a future?

Hello, future! You successfully completed the bachelor studies in Digital Business? What is next?

Depending on which specialization you have chosen, you can take off in the following areas, for example:

• Digital Business Model Development

• Digital Marketing Management

• Digital Technology Management

• Digital Mobility Management

• Digital Retail Management

• Digital Start-up Building

• Digital Research and Development

• Digital Business Management

Your bachelor’s degree in Digital Business opens up a wide range of job opportunities, as the need for well-trained experts is high and rising. And this holds true in numerous industries and areas. Your digital expertise and your mindset are in demand in businesses, start-ups, public authorities and non-governmental organizations as well as in science, research and development.

Today, companies increasingly need more and more well trained experts who can contribute to the development of new digital business models and processes while also making them competitive and scalable. In the wake of digital transformation, yesterday’s successes are no longer a guarantee for the success of tomorrow.

As an expert, you are also sought after in science, research and development when introducing new digital technologies and digital innovations, for example.

The same applies to experts that use digital marketing concepts and instruments to reach new target groups and promote brand loyalty.

Is all this too conventional for you? Then go and work for yourself. Our professors and the team at our Career Service Center are happy to support you.

StudyBeyond Concept:

Our StudyBeyond concept allows you to combine your studies with your job. You’re going to be studying practice-oriented at the university while being able to work at least one working day a week. We do support you in making a living and moreover, give you the opportunity to immediately apply the knowledge you have acquired during your studies.

On the days you spend studying, you will take part in exciting coaching sessions, guest lectures and webinars. You will be taught by professors and digital founders who will pass on their practical knowledge, expertise, and industry experience to you. This gives you the opportunity to benefit from our partner network and build your own network of industry professionals, which will make it easier for you to start your career.