|University website:||Marketing and International Commerce|
|Annual tuition (EEA)||3,989 EUR|
|Annual tuition (non-EEA)||3,989 EUR|
The aim of the program is to prepare highly qualified marketing management specialists, who can apply the latest marketing theories and methods, are able to independently analyze market trends and changes, follow and evaluate scientific innovations, apply existing knowledge to improve the marketing management of organizations. Graduates of this study program will be able to prepare and implement strategic marketing plans, assess the cultural differences of countries’ economic systems, adapt to external changes and manage internal changes, use the opportunities provided by the latest technologies to solve marketing problems. Graduates will be able to manage marketing processes in business structures, analyze and evaluate market development trends and forecast changes in Lithuanian and global markets. The uniqueness of the program is the possibility of a Double Degree studies.
With a Masters degree in Marketing you will be able to pursue many different career options, from academia to business.
The specialization is aimed at students that want to lead and make decisions in the marketing department of a firm or organization, including positions such as product manager, brand manager, marketing analytic or head of marketing department.
The profile will also fit those who would like to work in consultancy firms, larger organizations, governmental and non-governmental departments and authorities.