Become the digitally-savvy marketer our ever-evolving business world needs. The world’s most innovative companies have one thing in common: a well-founded marketing strategy. In our Masters in Marketing and Digital Transformation, you’ll develop digital marketing strategies with maximum impact and discover how to make any product or service a success – all while building your business and data analysis skills. You’ll become a pragmatic marketing professional, ready to tackle the challenges of the digital age.

The Masters in Marketing & Digital Transformation programme runs full-time from early September until the end of June - entailing 60 ECTS credits. Classes take place from 9am to 5.30pm and are a dynamic mix of working on real-life business cases, class interaction, company visits and group exercises.

You might already be convinced by the power of digital. Now it’s time to build a comprehensive skillset – underpinned by theory and practical insights – so you can drive change in digital marketing and marketing management.

FROM THEORY TO PRACTICE

• Digital marketing campaign: Collaborate with a real company to design, plan, implement, evaluate and report on a real-life digital marketing campaign from start to end. This project includes content marketing, video marketing and digital advertising on search engines and social media. You’ll draw on the analytical and strategic marketing knowledge you gain during the programme and get coaching from our expert faculty. 

• International digital marketing trip to Dublin: This one-week trip is an exciting combination of lectures, sightseeing and networking sessions – as well as visits to leading marketing companies like Google, LinkedIn and Microsoft. Embrace the opportunity to develop a concrete understanding of how marketing works in an international context.  

• Deep Dive Challenge: Working with senior management, begin to link management theory and practice by working on challenges from a real-life business case.  

• Company Project: Over three months, you’ll apply everything you’ve learned to a real business challenge of your choice in a market research consultancy project or a global social project for an NGO.

PERSONAL DEVELOPMENT

• Continuous feedback and coaching 

• Targeted skill development 

• Comprehensive career services 

• Multiple networking opportunities 

• Personal development portfolio 

HIGHLIGHTS OF THE PROGRAMME INCLUDE

• My Vlerick Development Portfolio: Gain insight into your own strengths and weaknesses, be challenged to reflect and take actions to improve. 

• Management Skills Seminar: Join us off-campus for three days to focus on leadership development and the management skills you need for the digital age. 

• Diversity and inclusion: Understand your own assumptions, biases and preconceived ideas about how the world works – or should work. Discover which behaviours are acceptable, open your mind – and begin to develop a broader world view. 

• Career Coaching: Stay aligned to the current global job market as you gain the skills, insights and instincts to make a difference and explore your true potential.

WHY THIS PROGRAMME

• Broaden your digital skillset against a backdrop of cutting-edge business trends and insights and prepare for a successful career in marketing or sales.

• Witness the power of digital during visits to the European headquarters of major online marketing companies such as LinkedIn and Google. 

• Sharpen your sales skills as an active member of the Vlerick Sales Club.

• Learn the ins and outs of digital marketing by developing, planning, running and mentoring a winning digital marketing campaign for a real company.

• Benefit from learning alongside a highly diverse community of students, faculty, alumni and corporate partners from around the globe.

• Put your knowledge and skills to the test throughout a challenging three-month marketing consultancy project for a company of your choice.