The main aim of the Faculty is to provide students with professional knowledge giving them a definite advantage on the job market, at the same time catering for the region’s demand of highly trained graduates with excellent communication skills and foreign language knowledge.

The programme provides a sound theoretical basis in tourism and hospitality for the students' future careers focusing on current tourism industry trends and on introducing the students to modern, digital and online touristic tools. It also puts an emphasis on leadership skills, regional and local marketing, country image and brand building.