|Degree:||Master of Arts (MA)|
Politics & Political Science
|Study modes:||full-time, part-time|
An MA in Political Strategy and Communication engages students in the practical issues of political delivery. The areas of political communication, political leadership, strategy, crisis management, political branding, and public relations are all the leading vocational aspects of a developed academic understanding of politics and international relations, and it is an area of growing importance that distinguishes BSIS graduates as policy-relevant, engaged thinkers in the political arena.
Politics is not merely about power. Sophisticated politics involves communication, strategy and manipulation of the political agenda. Whether it be a political leader motivating people to follow, a government seeking allies for a policy in the international arena, a campaigner mobilizing supporters, or a high-priced corporate lobbyist explaining a client’s policy to legislators, all political ideas ultimately depend on them being communicated to an intended audience, with precision, efficiency and above all credibility.
What are the appropriate forms of communication for a politician? What forms of ‘spin’ can work, and which do journalists see through? What are effective ways of framing a client’s perspective for government officials, and what are the entry points in the decision-making cycle that makes their communication strategy most effective?
Brussels has emerged as the largest centre for international media, measured in the number of foreign correspondents, which has now exceeded the number in Washington DC. Brussels is also home to thousands of political lobbyists, engaged either as public relations specialists, political strategists, or corporate communications advisors. A recent study of graduates from BSIS who stay in Brussels shows that political communication is among their primary career destination.
Staff and students discuss the MA Political Strategy programme
We are committed to offering flexible study options at BSIS and enable you to tailor your degree to meet your needs. This programme is available with start dates in September and January; full- and part-time study options; split-site options, and students can combine two fields of study leading to a degree that reflects both disciplines.
The University of Kent's Brussels School of International Studies (BSIS) is a specialist postgraduate centre offering advanced English language-based degrees covering the spectrum of international affairs. We host three academic schools of the University of Kent which allows students to specialise in one programme while informing their personal approach to international studies with another, via a secondary specialisation.
The broad selection of taught and research programmes available, ranging from politics and international relations to law, migration and conflict studies, means you can choose a degree that best reflects your interests. Degrees are full degrees of the University of Kent, and the University is also recognised by the Flemish Community in Belgium (NVAO) and Flemish Government. The University of Kent is the only UK university with a campus in Brussels.
BSIS is known as a friendly, diverse, and cohesive community of approximately 250 students from about 55 different countries. Students benefit from close access to professors, a research-active environment, and exposure to practitioners from Brussels-based organisations.
Home to the main institutions of the European Union and numerous organisations, such as think tanks, lobby groups, NGOs and multinational companies, Brussels is at the heart of Europe. You can earn a degree from a top 20 British university while enjoying unparalleled opportunities for networking, academic development and professional advancement facilitated by the School's excellent location in the 'capital of Europe'.