|Degree:||Bachelor of Science (Honours) (BSc (Hons))|
Marketing is a fascinating area to study and an integral function of most organisations. Our Marketing degree involves research, strategic planning, brand and consumer analysis, and digital communication. If you are open to new ideas, persuasive, imaginative and a good communicator, you will enjoy our Marketing degree.
Accredited by the Chartered Institute of Marketing, our degree benefits from our strong links with industry and the research expertise of our staff. Marketing at Kent was ranked 9th in The Complete University Guide 2021.
Kent Business School (KBS) is a top business school for academic teaching, student satisfaction and graduate employment prospects. You are taught by specialist lecturers, as well as by leading experts currently in business.
In your first year, you study accounting, management, financial reports and statistics for business, and are given a detailed introduction to marketing in a global context.
In your second and final years, you can choose from a range of modules related to marketing, which cover strategy, research, digital marketing, international marketing, branding and enterprise. Alongside your specialist marketing modules, you can choose modules from a selection that covers all aspects of business management.
You spend a year working between your second and final year – we have a Placement Officer who can give advice and guidance. In previous years, students have spent their year in industry with:
Students have also worked in corporations in Athens, Dubai, Ghana, Hong Kong, Mauritius and Shanghai.
Spending a year in industry gives you invaluable workplace experience, which greatly enhances your employment prospects and also helps you in your final year at university, allowing you to put your academic learning into a real-world context.
You have the option to take this programme as a three-year degree, without the year in industry. For details, see Marketing.
Kent Business School has excellent links with business schools globally, including in China, USA, Hong Kong, France, Germany, Spain, Sweden and Italy. Our wide array of exchange partners give you the opportunity to gain international experience. Our partners are committed to enhancing their international outlook while providing excellent teaching. You will gain invaluable work experience, develop your understanding of a new culture and improve your language skills.
Our exchange partners include these top ranked institutions amongst others:
Alongside your studies, you can discover how to turn your idea into a successful business at our ASPIRE centre, which provides practical advice and support, and runs our Business Start-up Journey initiative.
There are a number of student-run Kent Business and Kent Enterprise societies for you to join. These organise regular events with guest speakers from industry and support budding entrepreneurs with their ventures.
Alongside your lectures and seminars, you can also interact directly with the business community. Special events and schemes offered in previous years within Kent Business School include:
Kent Business School has long-established links with business schools in China, Hong Kong, France, Germany, Italy, Spain and Finland. We also have excellent links with local, national and international businesses.
Kent Business School is accredited by The Association to Advance Collegiate Schools of Business (AACSB). We are committed to excellence by providing world-class, thought-provoking programmes. We champion sustainable innovation through high-quality research and education, impacting business and society and are committed to developing employable, ethical graduates who can make a positive difference.
All of our programmes at Kent Business School address the challenges of modern global business and we aim to meet industry demands of producing quality graduates by ensuring we unlock our students’ potential, expand their thinking and nurture their talent.