Marketing is a fascinating area to study and an integral function of most organisations. Our Marketing degree involves research, strategic planning, brand and consumer analysis, and digital communication. If you are open to new ideas, persuasive, imaginative and a good communicator, you will enjoy our Marketing degree.

Accredited by the Chartered Institute of Marketing, our degree benefits from our strong links with industry and the research expertise of our staff.

Kent Business School (KBS) is a top business school for academic teaching, student satisfaction and graduate employment prospects. You are taught by specialist lecturers, as well as by leading experts currently in business.

Our degree programme

In your first year, you study accounting, management, financial reports and statistics for business, and are given a detailed introduction to marketing in a global context.

In your second and final years, you can choose from a range of modules related to marketing, which cover strategy, research, digital marketing, international marketing, branding and enterprise. Alongside your specialist marketing modules, you can choose modules from a selection that covers all aspects of business management.

Year abroad

You spend a year between Stages 2 and 3 at one of our worldwide partner universities.  For a full list, please see Go Abroad. Places are subject to availability, language and degree programme.

For many students, their year abroad is a life-changing and rewarding experience. Having risen to the challenge of living in another country, they have a renewed belief in their ability to succeed.

You have the option to take this programme as a three-year degree, without the year abroad. For details, see Marketing.

Extra activities

There are a number of student-run Kent Business and Kent Enterprise societies for you to join. These organise regular events with guest speakers from industry and support budding entrepreneurs with their ventures.

Alongside your lectures and seminars, you can also interact directly with the business community. Special events and schemes offered in previous years within Kent Business School include:

• workshops and seminars
• business challenges
• enterprise initiatives, including the Business Start-Up Journey
• networking events.

Professional network

Kent Business School has long-established links with business schools in China, Hong Kong, France, Germany, Italy, Spain and Finland. We also have excellent links with local, national and international businesses.

About the School

Kent Business School is accredited by The Association to Advance Collegiate Schools of Business (AACSB). We are committed to excellence by providing world-class, thought-provoking programmes. We champion sustainable innovation through high-quality research and education, impacting business and society and are committed to developing employable, ethical graduates who can make a positive difference.

All of our programmes at Kent Business School address the challenges of modern global business and we aim to meet industry demands of producing quality graduates by ensuring we unlock our students’ potential, expand their thinking and nurture their talent.