Digital Marketing and Analytics MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations.

This programme is delivered by the world-renowned Kent Business School (KBS). You learn up-to-date practices in key digital marketing disciplines, including:

• digital marketing strategy and communications
• consumer insight research
• web design and web analytics
• social media strategy, management and campaigns
• social media engagement and analytics
• data mining and analytics techniques for marketing

Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to pursue a career in digital marketing and data analytics.

10 Week and 6 Week Pre-sessional courses in Medway for students wishing to progress to degree programmes delivered in Medway.

"The MSc Digital Marketing and Analytics programme is excellent and brings together some of the best educators in the field. I thoroughly enjoyed how the course was structured to provide a mix of classroom and practical activity learning." - Abena Larbi-Odam, MSc Digital Marketing and Analytics 2019

Industrial Placement

For students who wish to enhance their employability further, this programme offers the opportunity to undertake work experience in the UK or overseas, through the option to undertake the programme with an additional industrial placement. Placements are self-sought and can range from an additional 12 to 50 weeks. This would extend the normal 12 month Masters programme to a maximum of 24 months.

The School offers support to those students seeking the industrial placement option, through extra-curricular engagement with our dedicated placements team. Our dedicated placement team can help you gain a suitable paid position and provide support throughout your placement. Students considering this option should be aware that they will be required to successfully complete all stage 1 modules and that there may be additional costs for students in terms of visa extensions, Immigration Health Surcharge (IHS) and accommodation, for example.

Funding opportunities

Business School has a wide range of funding opportunities for postgraduate students, which include scholarships, bursaries, the Double Loyalty Scheme for University of Kent undergraduates and the KBS Early Bird Scheme. The Early Bird equates to a 10% discount on tuition fees.

For more information on funding available from the University of Kent, please visit the student funding page.

Exchange partners

Kent Business School has excellent links with business schools globally, including in China, USA, Hong Kong, France, Germany, Spain, Sweden and Italy. Our wide array of exchange partners give you the opportunity to gain international experience. Our partners are committed to enhancing their international outlook while providing excellent teaching. You will gain invaluable work experience, develop your understanding of a new culture and improve your language skills.

Our exchange partners include these top ranked institutions amongst others:

• University of Technology, Sydney
• Renmin University of China, School of Business
• University of Hong Kong
• ESSEC
• Neoma Business School
• Freie Universitat Berlin
• University of Florence
• IE Madrid University
• Stockholm Business School
• Georgetown University.

About Kent Business School

With over 25 years’ experience delivering business education, Kent Business School is a leading UK business school, both for the standard of our teaching and student satisfaction. Our portfolio of postgraduate programmes demonstrates the breadth and depth of our expertise. Academic research and links with global business inform our teaching, ensuring a curriculum that is relevant and current. We also hold a number of accreditations by professional bodies.

Studying at Kent Business School (KBS) gives you the opportunity to increase your employability with real-life case studies, a student council and a business society. We have strong links to local and national organisations providing opportunities for projects, internships and graduate placements. The School attracts many high-profile speakers from industry and last year included visits and lectures from staff of the Bank of England, BAE Systems, Barclays, Lloyds Insurance, Cummins, Delphi and Kent County Council.