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Marketing (Consumer Psychology)

Bachelor of Science (Honours) at the University of Derby

Programme details
Degree: Bachelor of Science (Honours) (BSc (Hons))
Discipline: Marketing
Duration: 36 months
Study modes: full-time, part-time

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Description:

Balance the science of consumer psychology with the art of marketing to gain valuable expertise in customer engagement. Our degree delivers a real career advantage in a rapidly growing field.

  • Marketing at Derby ranked Top 10 in The Guardian University Guide 2020
  • This degree is accredited by the Chartered Institute of Marketing (CIM) and part of the CIM Graduate Gateway, meaning you’ll gain exemptions towards the CIM Diploma in Professional Marketing, enhancing your credibility as a marketer
  • Prepare for a broad range of marketing roles on this innovative multi-disciplinary Marketing (Consumer Psychology) course
  • Apply the science of consumer psychology to build stronger relationships with customers, consumers and clients
  • Be able to apply understanding of cognition and cognitive processes to media and messages in attention grabbing ways 
  • Gain hands-on experience on placement in a marketing or customer-facing role
  • Balance skills and knowledge of a science discipline with the creativity and communication associated with marketing
  • View our Derby Business School brochure

                                                                                              

 



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