|Degree:||Master of Arts (MA)|
Corporate Communication & PR
This English-taught master’s programme provides you with the knowledge base and practical tools to function as an independent communication specialist in organisational communication in linguistically and culturally diverse international contexts. You will learn how factors such as language(s), culture and globalisation play a role in the management and communications of organisations that operate internationally, and how these factors can be taken into account to optimise communication with and between international stakeholders, both inside and outside the organisation.
In the Master’s specialisation in International Business Communication, you’ll learn to operate as an independent communication specialist, who is able to work in and with organisations to develop and advise on effective stakeholder communications and communication strategies. Building on your Bachelor’s degree, you’ll develop and maximize the knowledge, skills and tools needed to set up and carry out systematic communication research independently, and to formulate and implement tailor-made recommendations to optimise communication in and by organisations that operate in international contexts. You'll explore themes such as the impact of globalisation on business communication and international management, the role of linguistic and cultural diversity in communication (e.g. marketing and advertising, recruitment communication, corporate communication), and the consequences of an organisation’s language policy for internal and external communication. In doing so, you'll gain insight into the factors that can shape and affect an organisation's communications and its reputation and performance in international contexts.