|Degree:||Master of Science (MSc)|
|University website:||Business Administration: Marketing|
Do you want to learn how to build and manage customer relationships and how these relationships will help in key marketing activities such as branding, product management and service innovation? During this Master's specialisation, you will learn everything about creating long-term sustainable relations.
In the Master's specialisation in Marketing, you will learn all about creating long-term sustainable relations in relation to corporate social responsibility. Marketing is all about creating value for customers and other stakeholders. And these other stakeholders are not just shareholders or other players that have a financial interest. Employees, local residents near factories, environmental groups and public administrators are also stakeholders gaining a stronger say. Although the bottom line is still about profit, both people and planet have become major issues when it comes to responsible perspective on marketing.