Understanding today’s global economic and business landscape requires insights from both economics and business studies. Therefore, the specialisation International Business combines both fields of study, focusing specifically on their relevance for firms that operate in an international environment.

International Business: Something for you?

• You learn to understand institutional and cultural factors that impact international business activity
• Take an in-depth look at different options for expanding abroad
• Familiarity with ways of balancing expectations of diverse stakeholders in foreign countries
• You will be offered a strategic perspective on ways of gaining a competitive advantage in the global marketplace that aim to create both economic and social value.

What will you learn?

In the Master's specialisation in International Business, you learn about different types of international investments, the role of (free) trade agreements and trade policies, the financial side of trading internationally, and the effects of internationalisation at the firm and country level. This suggests adopting a balanced outlook on relations with market and nonmarket stakeholders for a sustainable performance, seeking responsiveness and global efficiencies in marketing efforts, and innovating in emerging and developing markets.