Become an expert in B2B and B2C interconnectivity with an internationally recognised Salesforce MBA from IU International University of Applied Sciences.

Start your MBA – Salesforce Now

Learn to master the world’s leading customer relationship management software. You can build a solid knowledge base on how to work with Salesforce, and independently apply this knowledge, equipping yourself with the administrative skills to provide solutions for customers and businesses alike.

Combining these specialised skills with the business knowhow of an MBA will put you in a great position to enter companies of all sizes, or even run your own – and you can also receive an official Salesforce certificate, to further establish your professional profile.

Course overview

With the MBA programme specialising in Salesforce, available completely online, you’ll first develop a strong business administration knowledge. Building on that, you’ll learn practice-oriented concepts such as operations and information management, strategic management, leadership and corporate finance, to prepare you for the various challenges facing modern managers around the world. Then, in your second semester, you’ll have the chance to specialise in Salesforce sales and consulting, developing software-specific skills for maximum practical orientation.

In your specialisation modules, you’ll familiarise yourself with the Salesforce software platform and the principles of customer relationship management. Afterwards, you’ll develop hands-on experience by working on the software, exploring its features and potential uses for various business cases. By the end of your studies, you’ll be well equipped to successfully lead Salesforce projects. 

In addition to your education on the technical aspects of CMS, you’ll also acquire sales management skills, get to know the core ideas behind customer driven organisations and learn how to identify the specific solutions needed for different sales channel challenges. By the end of your studies, you’ll have a well-rounded understanding of how to use Salesforce in order to enhance and optimise the sales and customer retention processes for any business you’ll work for in the future.