|Degree:||Master of Business Administration (MBA)|
Master of Business Administration (MBA)
|University website:||Business Administration in Sales & Marketing|
|Annual tuition (EEA)||36,400 CHF|
|Annual tuition (non-EEA)||36,400 CHF|
Prepare yourself for a management career at the forefront of current key business challenges.
Reaching excellence is the goal of our Master of Business Administration in Sales & Marketing (MBA-SM). The program is designed for mastering all operational and behavioral fundamentals such as the marketing and sales processes, the design and implementation of successful strategies and tactics, and the use of management and productivity tools.
The program builds managers who master the marketing and sales process. Areas such as how to design successful sales and marketing strategies and how to effectively address marketing and sales decisions are discussed. Finally the implementation of different sales and marketing tools are studied in the program.