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Sligo, Ireland

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Tourism with Event Management

Bachelor at the Institute of Technology Sligo

Programme details
Degree: Bachelor (Bachelor)
Discipline: Hospitality, Leisure & Tourism
Duration: 36 months

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Description:

Bachelor of Business in Tourism with Event Management
For any enquiries email John Kelleher

If you enjoy travel and working with people then this course will appeal to you. It includes a six month work placement in Ireland or abroad where you will be working in a tourism-related environment. Previously, placement students have worked in national or local tourism development agencies, travel agencies, tour operators, heritage and archaeological centres and tourism attractions abroad, throughout Europe and the USA.

Our course includes site visits to tourism operations and firms within the region which offer an important aspect to the course. We also organise international field trips to tourist destinations such as Amsterdam, Paris, Madrid, Venice, Frankfurt and Rome. We invite guest lecturers with a national or international profile to contribute to the programme.

What is Tourism?

What do a surf school, a cafe, a large hotel group and a major international airline all have in common? They are all tourism businesses. Whatever your ambition, the possibilities are endless. As Ireland’s largest indigenous industry, the tourism sector provides you with a broad platform to build an exciting and successful career. A career in tourism is your passport to travel the world! Globally tourism is the world’s fastest growing economic sector. International tourist arrivals currently total over 1 billion and forecast by 2030 to reach 1.8 billion! Europe receives the most international tourist arrivals and 1 in 10 jobs globally and 7% of total world exports are tourism related (surpassing oil, automobiles & even food products!)

Key Skills:

We have embedded key skills in the course to ensure our graduates are equipped to work in the tourism and events management industries:

  • You will gain awareness and understanding of core tourism concepts and trends including cultural, adventure, eco- and events-related tourism developments
  • You will also understand sustainability issues including managing tourism impacts and tourism planning marketing
  • You will build competencies in core business areas including management, marketing, finance, law and digital media marketing
  • You will learn people-related skills including communication, interpersonal, team-working and customer service skills
  • You will build your understanding of conceptual and organisational skills including collecting and organising information, problem-solving, planning and organising, innovation and creativity
  • Language study is available as an elective in French, German or Spanish

The work placement module takes place at the end of year 2 and runs from April to September. In addition you will work and engage with organisations both locally, regionally and nationally helping in areas such as market research, promotion materials and promotional events.

For any enquiries email John Kelleher


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