The B.A. Creative Industries Management provides you with an education that will equip you with theoretical knowledge and practical skills and competencies to create business value through strategic management, innovation and design in the broad area of the creative and cultural industries and beyond.
For your studies we have adapted all-time management classics to the complex and dynamic creative world. Communication and networking, research and entrepreneurship have been added to the course to develop your interpersonal and leadership skills. Further modules on the fascinating topics of arts and culture also are part of the syllabus to give you an advanced, in-depth understanding of creative people, processes and products. Your competencies will be sought for beyond the creative industries as well. In traditional businesses there is a growing demand for new approaches to management and leadership to secure innovation and success. The English program with further language training will prepare you for a career in an international environment.
You will acquire practical skills and competencies in projects undertaken within hdpk’s wide-ranging network of institutions and organisations across the creative sector. You will benefit from hdpk’s diverse network and create your own valuable connections for your future activity. The theoretical content is inspired by the experience and knowledge of practitioners and links to our academic research in the area of creative approaches to management (and on complementary inquiries into what management can learn from the arts), on leisure and entertainment, events and experiences, popular music and consumer psychology. The combination of theory and practice will prepare you for a range of management, marketing and communications positions. Your degree scheme offers further choices to specialise in sectors such as film, TV and video, computing, publishing, design, music, performative services, leisure and entertainment.