The sports market is a multibillion dollar industry, experiencing rapid expansion in regions like China, Russia, South America and the Middle East, opening many doors to those with a specialized skill set. This is an interdisciplinary program designed to teach management within areas such as; sports marketing and management, sports advertising and media relations. The industry offers diverse and dynamic opportunities to program graduates, ranging from professional sports and club management to managing events and corporate sponsorships.

Professionals who wish to work in the dynamic field of sports require an increasingly specialized, sports-related skill set. They require a good working knowledge of sports and business. This curriculum prepares students to meet the specific challenges of this profession through courses in sports marketing and management, and financial management as applied to sport and sponsorship. These are combined with fundamental business courses such as accounting, human resources and strategy to give graduates a solid understanding of a successful business environment.