Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From the effective use of social media channels to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

This master explores the main components of marketing decision-making from both a theoretical and pragmatic perspective, helping students to develop the competences required to make effective marketing choices while providing insight into analytical, strategic and operational areas. Participants of this program will focus on the development of critical-thinking and executive skills and learn to deliver solutions to their companies’ marketing challenges.

Please note that the tuition fee depends on your chosen campus: 13,800 EUR per year in Barcelona; 28,800 CHF per year in Geneva and Montreux; or 13,800 EUR per year if you pursue the degree online.