|Degree:||Bachelor of Arts (BA)|
Corporate Communication & PR
|University website:||Communication & Public Relations (in Switzerland)|
|Annual tuition (EEA)||27,600 CHF|
|Annual tuition (non-EEA)||27,600 CHF|
Communication and public relations professionals are vital to both organizations and society as a whole. The digital world – where consumers are no longer passive audiences, but active participants – blurs the lines between businesses and consumers. Our graduates are trained to drive companies forward by tapping into new digital trends that others are slow to adopt.
Consumers have become active participants of the digital world blurring the line between brand and consumer. A company’s communication and public relations professionals are key in establishing and maintaining relationships with the target audience. This program will cover various topics such as structuring public relations campaigns, media strategies, organizational communication and ethics, while addressing a wide range of communication and publicity concerns.