The skills required for communication and public relations have been drastically redefined with the advance of social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns and define intricate strategies and micro-targets to ensure that an organization’s key messages reach its key target audiences. This program will provide students with the know-how they need to stay ahead of current trends and to apply the latest technologies and communication strategies.

As organizations become more transparent and information more accessible, communications and public relations professionals are becoming increasingly vital to business. Professionals must have the knowledge and trainings to navigate the new digital environment where consumers are no longer passive audiences but active participants. Our graduates are trained to drive companies forward by tapping into new digital trends that others are slow to adopt.