The Business Management & Marketing program gives you the right knowledge and tools to excel in today’s postmodern marketing environment. You will be introduced to the fundamentals of the field and understand how marketing functions and interacts with the different departments of real businesses and with customers. The ability to combine elements from different business disciplines is vital to a career, and key to a graduate’s development as a successful “marketeer”.

The BA (Hons) in Business Management & Marketing program provides you with a solid foundation in the marketing discipline. Students will benefit from problem-based learning, real world projects and case studies. Experiential and active learning are frequently used in the classroom; cases, along with projects, allow students to apply their experiences and theory to real-life scenarios to build their skill set and profiles.