|Degree:||Master of Science (MSc)|
Business Analytics & Business Intelligence
|University website:||Digital Marketing & Data Science|
Develop your competencies in digital marketing and data analytics, and become the new generation of marketing technologists
The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business.
The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing.
Recruiters are facing a real challenge to find young talents with a “dual competency”, capable of bringing a real additional value to industries facing a deep digital transformation. Many companies are already collaborating with emlyon business school and recruiting students such as Amazon, IBM, Google, TF1, Facebook or Microsoft…
Today’s managers cannot simply analyze consumers. They need to understand human beings, while also respecting their privacy. The MSc in Digital Marketing & Data Science stems directly from this fundamental requirement of present-day companies. The program is based on powerful, essential dynamics.
Make a commitment to discovery by immersing yourself in the realities of management. And above all, unleash your passion for learning, your passion for discovering the most advanced practices and technologies. For finding innovative solutions. For doing. For advancing. And for moving things forward.