The Master’s Programme in Strategic Design lies at the intersection of innovation management, brand strategy and creative processes management. During the course of the program, strategic thinking skills are trained around issues relevant for branding, innovation and design processes. Students are taught to approach design not as a merely decorative art or in order to beautify surfaces, but as a strategic resource for processes and companies.

You will gain knowledge of methods and theories of corporate and brand management, design thinking, social design, transformation design, system thinking, critical thinking and strategic participation. You will learn user-centered research, focused synthesis and systematic development of ideas. You will acquire knowledge on creativity techniques, business models, sustainability, as well as, intercultural communication. Soft skills, such as presentation skills and the development of your personal leadership style, are specifically addressed and promoted through specially designed teaching units. The imparting of methods of scientific work creates the prerequisite for the preparation of a thesis in the fourth semester of study.