Do you rather click on online ads than block them? Do you love to develop both communication strategies and creative solutions? Are you interested in design and copy writing? Then the BA in Advertising is exactly your thing. This study program combines a theoretical background, strategic thinking and the development of big ideas with the creation of all different kinds of ads.
This particular combination of modules and courses in the BA in Advertising is unique not only in Berlin, but in all of Germany. This Bachelor programme educates students in the diverse fields of advertising, as well as, the related fields of marketing, consumer behavior and market research. The curriculum brings together empirical research, brand planning and innovation strategies on the one hand and visual, verbal and audiovisual communication on the other.
Solid theoretical knowledge is balanced with practical projects. The individual projects are based on actual briefings, contributed directly by advertising agencies, commercial enterprises or cultural and social businesses. Furthermore, all professors and teachers have a strong industry background and are continuously active in their individual fields. This internationally recognised BA in Advertising prepares students for careers in advertising agencies, marketing and advertising departments, as well as, in media companies and cultural businesses. You will also be able to access numerous postgraduate and Masters' programs.