In our Master’s course Brand Innovation with a focus on Marketing & Innovation you will learn to use new technologies and tools to create products and innovative brands in the digital age.
We live in times of constant change. That’s why innovation is at the heart of your studies. We will teach you methods and techniques to help you find innovative solutions, develop exciting products and reach target audiences.
In small groups and a creative atmosphere, you will familiarize yourself with the technologies and tools you need to develop meaningful, strong brands in the digital landscape.
To kick-start your career we collaborate with leading brand companies and established agencies. During your studies, you will be working on real projects of major international corporations, preparing you for challenging strategic tasks in the brand industry. Improve your creativity, innovative thinking and teamwork skills, and expand your professional network.
Our dedicated professors are internationally experienced as successful strategists, consultants, designers, founders and executives. Due to our connection with China, you will have a unique chance to get to know the western and the eastern perspectives on brand thinking and marketing.
In order to make you a sought-after candidate in the future, your studies will revolve around innovation. Due to the unique focus on brand thinking and new technologies as well as our intercultural orientation, you will be well-prepared for the complex strategic tasks at international brand companies.
As a graduate of Marketing & Innovation, you may choose from a wide variety of careers such as Brand Manager, Online Marketing Manager, Marketing Specialist, Media Planner or Online Sales Manager.