In our Master’s course Brand Innovation with a focus on Entrepreneurship & Innovation you will learn everything you need to found a successful company or advise others on how to do so.

Understanding digital changes and innovations, developing sustainable business strategies, ensuring long-term growth – these skills are invaluable. During your studies you will learn what great business ideas look like and how to create a company out of one. You will discover different business models and ways of financing a startup, learn to understand financial success indicators and apply agile techniques of product development.

Innovation is at the heart of your studies. You will dive into new technologies such as AI, VR, AR, Blockchain or Big Data, get valuable input in terms of growth hacking and learn all about brand positioning, since brand thinking concerns every business.

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Close links to practice

To kick-start your career we collaborate with startups, leading brand companies and established agencies. During your studies, you will be working on real projects of major international corporations, preparing you for the strategic and creative tasks of a business developer. Improve your creativity and analytical thinking, and expand your professional network.

Our dedicated professors are internationally experienced as successful strategists, consultants, designers, founders and executives. Due to our connection with China, you will have a unique chance to get to know the western and the eastern perspectives on brand thinking and doing business.

Modules

• Brand Innovation
• Brand Thinking
• Digital Technologies & Development
• Brand Entrepreneurship
• Agile Product Development
• Data Science
• Artificial Intelligence
• Business Modelling & Financial Planning
• Growth Hacking & Platform Economy
• and others

Career Opportunities

In order to make you a sought-after candidate in the future, your studies will revolve around innovation. Due to the unique focus on brand thinking and new technologies as well as the intercultural environment, you will be well-prepared for the creative strategic tasks that global founders face.

As a graduate of Brand Innovation with a focus on Entrepreneurship & Innovation you may choose from a variety of careers such as Entrepreneur, Intrapreneur, Growth Hacker, Startup-Consultant or Business Developer.

Admission requirements

• A successfully completed six-semester B.A. program rated at minimum 180 Credit Points (ECTS) plus at least a one-year practical working experience, or 210 Credit Points (ECTS).
• English skills at Level B2 or at least 550 points in the paper-based TOEFL test or 85 points in the Internet-based test, or 6.5 points in IELTS.
• Submit your CV, references and a letter of motivation that shows your passion for brands and a keen interest in new technologies.