In our Master’s course Brand Innovation with a focus on Design & Innovation you will learn how to develop digital innovations and use disruptive technologies in order to create exciting products and services.
Creative minds and digital problem solvers are in high demand, especially when they know how to apply new technologies to create something meaningful. We will teach you methods and techniques to help you generate innovative solutions and understand the modern digital user.
Together with professionals, you will create digital worlds, develop user journeys and prototypes, as well as your own applications for AR and VR. You will work with big data and familiarize yourself with creative concepting, storytelling and UX thinking. In small groups and a creative atmosphere, you will obtain the skills for truly innovative design.
To kick-start your career we collaborate with leading brand companies and established agencies. During your studies, you will be working on real projects of major international corporations, preparing you for the strategic and creative tasks in the international brand and design industry. Improve your creativity, innovative thinking and teamwork skills, and expand your professional network.
Our dedicated professors are internationally experienced as successful strategists, consultants, designers, founders and executives. Due to our connection with China, you will have a unique chance to get to know the western and the eastern perspectives on brand thinking and on doing business in the creative industry.
In order to make you a sought-after candidate in the future, your studies will revolve around innovation. Due to the unique focus on brand thinking and new technologies as well as our intercultural orientation, you will be well-prepared for the creative strategic tasks of international agencies and brand companies.
As a graduate of Design & Innovation, you may choose from a variety of careers such as Creative Strategist, UX Researcher, Design Researcher or Design Consultant.