Study.EU
Your gateway to universities in Europe

Study at the Athlone Institute of Technology (AIT)

Athlone, Ireland

Study in Europe
Europe by Charles Clegg, CC BY-SA 2.0, modified
  1. Study.eu
  2. Ireland
  3. Athlone Institute of Technology (AIT)
  4. International Business

International Business

Bachelor at the Athlone Institute of Technology (AIT)

Programme details
Degree: Bachelor (Bachelor)
Disciplines: Business Administration
International Business
Duration: 48 months

Request information about study programmes in Ireland  

Other students were also interested in this programme:
Bachelor of Arts
International Business Administration
Jacobs University Bremen (Germany)

Learn more now


Description:

Why take this course?

The world’s economy is increasingly global. As a result, demand continues to grow for individuals who understand the global context of business: from the logistics of international trade and cross-border investments to the cultural and ethical issues that are imbued in the practice of business around the world. By studying international business, students will learn about world cultures and societies, and be challenged to approach issues from different perspectives. These competencies are increasingly valuable to employers faced with the challenge of opening and integrating multiple markets and achieving cohesion and collegiality in increasingly diverse workforces. The opportunities for a career in business with languages continue to increase, in a globalized environment. The need for multilingual graduates with a business qualification is clear with increasing opportunities in areas such as sales, marketing and supply chain management. The fact that Ireland’s top ten trading partners include Belgium, Germany, Switzerland, the Netherlands, France, China, Spain & Japan supports the statement by the Irish Business Employers Confederation (Ibec) that :

“in short, Ireland needs an all-encompassing ‘vision for the future’ for modern languages. This requires a clear policy position on the place and role of languages in Irish society which is linked to national aspirations for international engagement in business, education and culture “.(Ibec, Submission on Foreign Languages in Education, 2014, p45).

Ireland’s Strategy for Foreign Languages in Education 2017-2026 sets out a vision that places Ireland in the top ten countries in Europe for the teaching and learning of foreign languages, through a number of measures targeted at improving proficiency and immersion. The aforementioned strategy aims to make Ireland’s training and education the best in Europe within a decade. Under the Foreign Languages Strategy of the Department Education and Skills (2017) the government plans to:

  • increase the number of students in higher education studying a foreign language, in any capacity, as part of their course, by 20%.
  • increase the number of participants in Erasmus+ by 50%.
  • improve learners’ attitude to foreign language learning

It is clear that the third level sector should be encouraged and supported to equip all students with strong language skills as well as intercultural awareness. The sector should be persuaded to develop programmes for students to pursue language learning options which, while most probably outside their specialist area of study, may well be of huge benefit.

The European Commission’s Foreign Languages Advisory Group sets out a number of recommendations with regard to the teaching of languages and develops options to put language skills in context. The report states:

“companies who are looking for language skills are generally in search of recruits with the ability to apply those skills to a variety of different work situations. They are also looking for good communicators regardless of language and for people with cultural competence, ability to work in multilingual and multicultural teams, flexibility and international experience. In some Member States the discussion about partial skills and job specific language competences is considered as stating the obvious, but not everywhere .” (European Commission, Languages for Jobs, n.d., p19).

Ibec (2014) has argued that a lack of language competence is leading to a scenario of ‘unquantifiable missed opportunities’ for Irish exporters and that many ‘tend not to even consider markets where they perceive language and cultural differences are an entry barrier’ (p5). It is abundantly clear that the learning of a foreign language is no longer a luxury for the minority but a necessity for the majority. It is It is an international calling card which results in many opportunities for those who choose to embrace the challenge.



Learn more about Bachelors in Business Administration

You are interested in study programmes like this one? Fill in your details to receive information about studying Business Administration in Ireland or elsewhere in Europe:

Are you a national of this country? If yes, simply submit the form again to confirm.

Please double-check the form inputs and then submit again.

Working... Submitting request...

Your request has been submitted!


Copyright © 2021 Study.EU



Imprint · About Study.eu · Privacy Policy · Jobs
Press

Advertise on Study.eu
Study in Europe:
Austria
Belgium
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Greece
Hungary
Iceland
Ireland
Italy
Latvia
Liechtenstein
Lithuania
Malta
Netherlands
Norway
Poland
Portugal
Romania
Russia
Spain
Sweden
Switzerland
United Kingdom
Recent articles:

Study Biomedicine or Biomedical Sciences: All you need to know

Study Ecology: All you need to know

What is the European Credit Transfer System (ECTS)?

Study Innovation Management: All you need to know

Degree in Chinese Studies: All you need to know

Study.EU has been mentioned in numerous news publications worldwide, such as:
L'Étudiant (France)
Frankfurter Allgemeine (Germany)
The Standard (Hong Kong)
The Independent (UK)
Al-Masry Al-Youm (Egypt)
Le Monde (France)
The Local (Europe)
Forbes (USA)
Cookies & analytics help us deliver our services. Privacy policy