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Study at the American University of Rome

Rome, Italy

Communication & Digital Media
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Communication & Digital Media

Bachelor of Arts at the American University of Rome

Programme details
Degree: Bachelor of Arts (BA)
Discipline: Communication Design
Duration: 48 months
University website: Communication & Digital Media
Annual tuition (EEA) 21,000 EUR
Annual tuition (non-EEA) 21,000 EUR

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Description:

AUR’s BA in Communication & Digital Media offers a mix of theoretical foundations and practical know-how that enables graduates to thrive in the global communications industry, from social media to PR, online journalism, and advertising. The program has been designed to extend and enhance students' communication skills while giving them a deep understanding of communication theory and how it applies to intercultural communication, organisational communication, and the management of social networks and mass media.

An essential 21st century skill

Communication is at the centre of the 21st Century, it is the main engine of our age. The way we communicate through today's media is shaping who we are as individuals and how we connect in an increasingly multicultural and globalised society. A communication degree is not only about learning how to communicate information proficiently. It is also essential in just about every industry.

Career choice

Communications & Digital Media graduates meet a growing need for communicators in media, creative industries, government, and industry. Employers need graduates that have applied knowledge in new and emerging media, curation of data, media ethics, critical thinking, and analysis skills. AUR graduates leave this program prepared to meet challenges within the widest possible choice of career pathways.

Professional networkds

AUR maintains a close relationship with the professions and links to international partners in journalism and media studies, with visiting professors offering seminars and guest lectures each semester. Some recent examples include Prof. Carsten Sorensen (London School of Economics), Dr. Emiliano Treré (Cardiff University), and Dr. Paolo Gerbaudo (King’s College, London).

From Introduction to Photojournalism, where students are required to find stories and photo opportunities that reflect the human condition, to Reflections on the Future Society where students examine the digital footprints in grassroots activism, public service broadcasting, and political parties, AUR's Bachelor Degree in Communication & Digital Media utilises the history, culture, and politics of Rome as a backdrop to its global perspective. Many elements of the program are conducted off-campus, tapping into the resources of Rome as a major European capital and a centre of digital communications & creativity.

A degree in Communication & Digital Media can open doors in a broad range of fields, from corporate to government and non-profit. Effective communication is key in all industries, from selling products and services to the public to upholding durable relationships with investors and customers.

Careers that are directly linked to this degree include journalism, public relations, social media marketing & advertising, and anything connected with the creation and management of content.

AUR's Communication & Digital Media faculty are drawn from across the globe and across the communications disciplines. Expert journalists, photographers, designers, and writers guide their students with the benefit of careers spent practising and extending their fields of expertise.

 


Learn more about this Bachelor programme

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