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PCU's specialist design programme has been developed for professionals working in creative industries, as well as those with an interest in formulating progressive and sustainable design solutions. Throughout the course of two years, students will acquire the knowledge and skills to effectively apply design thinking, strategies, and research methodologies, ultimately enhancing their ability to creatively solve problems.
The programme encourages a reflective approach, with students expected to invest their time into research, participate in group discussions with their peers and to respond to critical appraisal from their lecturers. Overall, students will develop a deep understanding of the broader context in which their ideas exist, rather than simply rushing to create a product from scratch.
A unique aspect of the programme is the Advanced Practice module where students complete an internship, research project, university-based project or residency. During this period students further develop their professional knowledge and skills and also establish valuable professional connections. This engagement with external businesses also allows students to see the enterprise potential of their own original and innovative design visions.
Lectures and meet ups are outside of working hours to suit the needs of those working and are available in two formats: Intensive, which can be completed in 12-18 months, and standard, which takes 24-30 months. Over the course of their studies, students should expect to attend workshops & guest lectures, as well as undertake independent learning and group work of approximately 16-17 hours per week.
* Study plan for Intensive format. Modules in standard format are spread over two years, four semesters.
MA Future Design offers an in-depth exploration of design strategy, research and practice, which gives students the framework and space to design and problem solve for a rapidly changing world.
Click the video to learn more from Programme Leader Petr Knobloch and see the projects and students in action.
Students can expect 9 to 12 hours of class time a week, plus additional workshops & guest lectures. Further independent learning and group work of around 16-17 hours per week is expected.
Students can expect 6 to 8 hours of class time a week, plus additional workshops & guest lectures. Further independent learning and group work of around 16-17 hours per week is expected.
Petr is ideally placed to share his experience and advice with students as they undertake their Master’s journey. Petr has won the title of Graphic Designer of the Year at the Czech Grand Design Awards and has an international reputation in the fields of design, typography, user experience and user interface. Professionally, he has worked as a designer for leading agencies in the United States and Europe, including Ogilvy, Samba Digital Media and Symblaze. He has also worked as a Creative Director and produced digital strategies and online campaigns for major companies all over the world.
Master’s study in Future Design culminates in a challenging, self-defined degree project that taps into each student's strengths, interests and experiences, resulting in a public showing of their work.
Ruth's final project showcased possible AI scenarios that could occur in the future when work is fully developed by AI tools. The project demonstrated how AI will drastically change the course of all industries, from tech to healthcare to education and beyond so it is vital to start the conversation and better prepare society for the transition. Her biggest insight was the importance of participatory design practices. "In order to achieve truly ethical and inclusive designs, we have to be making them with, for, and alongside the people that they will impact. This is especially true when designing AI systems."
Unit 2.6m² is the final project for Muneer, who works as an Architect. Anyone affected by a disaster seeks a safe place to start their life again. Unit 2.6m² are modular units that can be configured into shelters of various sizes to fit the needs of tenants. It is durable, reliable, easily transported for assembly and can be modified as needed.
Zhyldyz's project sees a future in which energy systems in cities are more interconnected and also more self-sufficient. She proposes a citywide, multi scale energy network that collects, distributes, and stores natural resources and energy, creating exchanges that reduce waste and emissions and thereby resemble an ecosystem.
Mattia is an Italian designer and art director living in Prague. His project takes inspiration from imagining a world without the internet and focuses on communication and social interaction which has suffered with the advent of the internet. His installation encourages strangers to meet and discuss interesting and controversial topics and have a real interaction away from their devices and photographs.
This certainly was the case for Suzanne, who undertook her internship at AI motion graphics studio Seyhan Lee in Boston, USA. Her work impressed the studio so much that she was offered a full time role as their AI Artist and works remotely from Europe.
Hear more about Suzanne's experience and how the experience helped shape her work and future plans.
Simon is a graduate of Graphic Design and MA Future Design.
For his final Master's project he created Meetback, a web app that converts feedback from meetings into actionable insights. Since graduating in 2021, Simon has successfully launched Meetback which has found a place in the market with many businesses actively using it.
"During my studies my fascination with digital art, particularly digital fashion, flourished. Witnessing the surge of NFTs and the rapid advancements in technology, coupled with my newfound skills and knowledge, I envisioned the vast potential of digital fashion as both an industry and a personal artistic medium."
After graduating from MA Future Design Isa moved to London and is working as a Digital Assets & Content Creator at Auroboros
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