| Programme details | |
|---|---|
| Degree: | Master (Master) |
| Discipline: |
Corporate Communication & PR
|
| Duration: | 12 months |
| Study modes: | part-time |
| University website: | Strategic Communications |
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With increasing communication possibilities, a crucial question that concerns both organizations and individuals is one of strategy. Just having the tools at one’s disposal, does not result in effective communication, it is the understanding of the choices of channels that help organizations and people to achieve their goals. UNYP is proud to offer this forward-looking, British-modelled Master’s degree in cooperation with the University of Bolton, UK.
This program was not designed solely by academics. It was developed by researching what major communications organizations want to see when hiring new people. Executives at major corporations such as Microsoft and SAP were consulted, as well as global communication agencies such as Havas. In addition, qualitative research was conducted with Master’s students in Communication in order to understand what they liked and did not like about their studies.
The result is an innovative Master’s in Strategic Communications programme with an emphasis on application, case studies, and practical problem solving methodologies in order to prepare students for the fast-paced, dynamic, and ever-evolving global communications environment.
Find more information on the website of the University of New York in Prague: