| Programme details | |
|---|---|
| Degree: | Master of Science (MSc) |
| Discipline: |
Marketing
|
| Duration: | 12 months |
| Study modes: | full-time, part-time |
| Annual tuition (EEA) | 7,875 EUR |
| Annual tuition (non-EEA) | 14,700 EUR |
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Combine creativity and practical marketing knowledge with strong management and leadership skills. Our MSc Marketing Management prepares you for success at the highest levels of the profession.
This highly regarded MSc Marketing Management will increase your understanding of what marketing is – and isn’t – and how it can be applied effectively and creatively in real-world scenarios.
Leading employers worldwide increasingly expect their marketing staff – experienced professionals and new recruits alike – to have a specialist degree such as an MSc.
Our course is designed to give you a thorough understanding of the core concepts of marketing and to practise these in safe but realistic business and marketing situations.
Building on the broad contextual aspects of marketing, you’ll focus on how to create and implement strategic marketing plans and how to manage brands. Our emphasis is on fostering your creativity, helping you to address marketing challenges in new and original ways. Every module has an international dimension to enhance your global perspectives too. We also aim to develop your practical and creative skills beyond the operational and functional so that you gain a more strategic level of understanding.
Our MSc Marketing Management is designed and delivered in collaboration with highly respected companies and organisations operating at local, national and international levels. The partnerships span many areas from retail to the not-for-profit sector.
You’ll meet industry experts from our thriving professional and business networks, many of whom contribute thought-provoking guest lectures and masterclasses. You’ll hear first hand what happens at the sharp end of the marketing business across vastly different organisational cultures.
You can also extend your professional contacts through networking at showcase events such as prestige conferences and meetings of the University’s own Network of Entrepreneurs. Our annual Marketing Festival – a rare opportunity to hear from some of the country’s leading marketers – sets the scene for the future of the profession.
Our graduates regularly return to take part in these events and share their career experiences. Their feedback also helps shape the continuing development of the course.
We give you every opportunity to apply latest marketing concepts and theories to real-world business scenarios. Internships, company visits and mini-projects are a cornerstone of this course and most modules use real businesses as case studies.
You’ll gain vital experience by working in a team of marketing consultants for our partner companies. Recent projects have seen our students developing branding ideas for Haddon Hall; creating a marketing strategy for the English Wine Project; advising supply chain compliance firm Altius on new markets in Europe and beyond; and undertaking customer research for the Derwent Rural Counselling Service to help raise greater awareness of its work.
The internship opportunities on offer are equally wide-ranging. Our students have worked with organisations as diverse as an eating disorder charity and the British Occupational Hygiene Society.