| Programme details | |
|---|---|
| Degree: | Bachelor of Arts (Honours) (BA (Hons)) |
| Discipline: |
Marketing
|
| Duration: | 36 months |
| Study modes: | full-time, part-time |
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Prepare for an exciting career in marketing with our marketing management degree, combining creativity and practical marketing knowledge with managerial skills.
This degree will provide you with a solid grounding in marketing whilst helping you to develop managerial skills so you can go into employment at senior levels within any business sector.
Every business has a requirement to market their goods or services, some have in house teams that create campaigns, and others outsource them to creative agencies. However, all have a requirement to monitor, manage and implement marketing activity if a business is to be successful and profitable.
We equip you with the skills, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities. You’ll learn how to combine all elements of the marketing mix and you’ll gain the skills and positive attitude needed to manage in house teams or outsourced agencies to achieve business goals.
A placement or internship will give you the chance to build your professional profile, skills and networks. You’ll also benefit from our strong links with regional marketing and communication agencies to ensure that your learning is up to date and reflecting the real world.
The programme includes real world case studies working with local organisations, visits to exhibitions, trade fairs and companies, and guest speakers from industry. You could also have the opportunity to study abroad for one semester, a superb chance for you to expand your world view, bring back new ideas and define your career plans.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.