| Programme details | |
|---|---|
| Degree: | Bachelor of Arts (Honours) (BA (Hons)) |
| Disciplines: |
Business Administration
Marketing |
| ECTS points: | 180 |
| Study modes: | part-time |
| Delivery modes: | online/distance |
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What do marketing professionals really do? How can you use marketing in non-commercial contexts for social good? What new challenges and opportunities arise on the online and global stage? In this specialist route available in our BA (Honours) Business Management (Q91) degree, you will develop an interdisciplinary perspective on the management of business organisations and build specialised knowledge and skills in marketing practice. On completion of this degree, you will be equipped with the necessary skills to use and apply marketing techniques and concepts in the workplace, and will acquire a wide range of transferable management skills.