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Nijmegen, Netherlands

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Business Administration: Marketing

Master of Science at Radboud University

Programme details
Degree: Master of Science (MSc)
Discipline: Marketing
Duration: 12 months
ECTS points: 60
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Description:

Do you want to learn how to build and manage customer relationships and how these relationships will help in key marketing activities such as branding, product management and service innovation? During this Master's specialisation, you will learn everything about creating long-term sustainable relations.

Marketing: Something for you?

  • The key to this specialisation is relationship management.
  • You will come to understand that more than a sound product is needed.
  • You will learn how marketing relates to other business disciplines such as sales and HRM.
  • You will gain needed knowledge in social and psychological processes.

What will you learn?

In the Master's specialisation in Marketing, you will learn all about creating long-term sustainable relations in relation to corporate social responsibility. Marketing is all about creating value for customers and other stakeholders. And these other stakeholders are not just shareholders or other players that have a financial interest. Employees, local residents near factories, environmental groups and public administrators are also stakeholders gaining a stronger say. Although the bottom line is still about profit, both people and planet have become major issues when it comes to responsible perspective on marketing.


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