In the interdisciplinary programme, Strategic Media Development, you will learn how to make, critique and strategise digital media technologies.

Building on a strong theoretical foundation, you will be trained to think critically about changing industries, technologies and cultures, develop creative hands-on skills to design new digital technologies, and drive strategic innovation and transformation through digital media.

Why study media technology?

New forms of digital media technologies emerge every day, affecting all aspects of our lives as well as changing how organisations and society operate, often in rapid and unexpected ways. From constantly changing forms of mobile communications to virtual and augmented reality, technologies offer new ways of interacting with each other, managing our wellbeing, studying, working and organising our societies.

Creating and managing this complex and rapidly changing media environment requires the ability to see beyond the hype and make informed and timely decisions. This calls for an advanced understanding of the complex interplay between people, organisational processes and digital technologies.

In this master’s programme you — the future professionals and researchers — will learn to navigate the complexities of this new media environment, and to lead the strategic development of future media technologies across various industries where digitalisation is happening and digital media is a key element of success.

Make, critique, and strategise:

The programme offers a unique interdisciplinary, research-based and industry-relevant curriculum that focusses on strategic media development in the data-driven society that is now emerging. As a student, you will learn how to work proactively from technological, business-oriented and user-centric perspectives to innovate and drive change with media. The programme offers ways for you to build and perfect your skills to:

• Make: Our courses teach you hands-on skills for finding clarity in complexity, framing problems, and working in creative, experimental ways when designing and prototyping a range of media technologies.
• Critique: You will engage with cutting-edge research and theoretical perspectives on media. You will develop critical thinking skills that allow you to analyse and position media within cultural, historic, ethical, economic and technological contexts.
• Strategise: You will gain theoretical knowledge and practical skills for data analysis and visualisation, managing uncertainty, thinking and acting strategically, and creating value for organisations and society with media technologies.