From global streaming giants and digital newsrooms to viral social media trends, the media industry lies at the heart of culture and communication.

The New Media Language programme provides you with the skills and knowledge to manage media projects and create content for news platforms, corporate websites, social media, audiovisual productions, advertising and the entertainment industry.

As part of the Applied European Languages (AEL) network, this study programme offers you the opportunity to spend up to two of your four study years at partner universities in Spain and France. Graduates can seize opportunities in the creative, marketing and media industries by mastering digital communication, content creation and innovative storytelling across modern platforms.

Read more about programme values

Programme structure:

The New Media Language programme at KTU blends media, communication, and linguistics. This programme equips students with:

• effective communication, presentation skills, creative and critical thinking;
• skills in copywriting, digital content creation, video and sound editing;
• proficiency in software such as Photoshop, Premiere, Illustrator, After Effects, WordPress, among others;
• practical skills through hands-on experience in an internship focused on applying theoretical knowledge and practical skills gained during studies.

In year 3, students choose to specialise in digital marketing, business management or design.​

Read more about programme structure

Career opportunities:

This programme develops expertise in media, creative content, and digital communication, preparing graduates for careers such as:

• Digital Media Strategist
• Content Developer
• Transmedia Storyteller

Read more about career opportunities