Effective communication is essential nowadays because it enables the creation, distribution and exchange of information that shapes public opinion, supports economic activity and connects societies.

This three-year bachelor’s programme at KTU provides students with the contemporary communication skills and technological expertise needed to thrive in global business, the public sector, the media, and the digital landscape.

You will learn how to create and manage content using advanced tools, analyse information flows and solve real-life communication challenges through project-based work. Graduates may choose to pursue a career in communication agencies or any company requiring professional communication expertise.

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Programme structure:

The Communication Studies and Information Management Technologies programme at KTU integrates communication and technology, enabling students to design communication strategies that effectively engage diverse audiences. It develops:

• communication, creative and critical thinking, and teamwork skills;
• competencies in content creation (textual, visual, and digital), digital marketing and analytics, website optimisation, social media management, and visualisation;
• proficiency in Adobe Illustrator, Photoshop, Premiere, Maxqda, and AI tools;
• practical experience through professional practice placements (e.g., in communication agencies), where students apply their skills in real-world projects.

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Career opportunities:

The study programme combines communication theory with digital and data tools, therefore career paths after graduation may include:

• Communications & Marketing Specialist
• Content Developer
• Information Management Specialist
• Roles which combine communication strategy with digital tools to support organisational success

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