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What should you study for a career in Brand Management?

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What should you study for a career in Brand Management?

Author: Study.eu Team — Last update: 5 September 2019

Brand Management is an exciting discipline within Marketing that offers lots of opportunities. What should you study if you want to become a Brand Manager? We will explore this and other questions:

What is Brand Management?

As part of any successful marketing strategy, Brand Management describes the techniques used to influence the perception customers have of a particular brand.

In other words, the goal is to control the “branding” of a product or service and giving it a positive, trustworthy reputation (or image) in the eyes of potential customers. Defining and implementing a brand strategy is usually a long-term process. When brands are strong, well-known and trusted in their market, other advertising activities become much more successful.

What does a Brand Manager do?

As a Brand Manager, your goal is to influence the perception of a brand among its customers and potential customers. You keep an eye on market trends and monitor advertising and promotion activities to make sure that the company’s or product’s brand values are reflected adequately.

Because you communicate with many internal and external stakeholders, this position can be very demanding, but is also very exciting. And in a Brand Marketing study programme, you will learn all theories and methods you will need on the job.

Why should I study Brand Management at university?

Brand Management is a function of marketing, so the basics are included in most Business degrees and all Marketing degrees.

But if you are really determined to start a career in Brand Management, a specialised degree is the smarter option. Usually, specialised Brand Management degrees are offered at the Masters level. You will stand out among graduates from other subjects with more and deeper knowledge in the field, and it will be easier to find a job after university.

Where can I study Brand Management?

Study programmes with a focus on Brand Management are offered at a handful of universities across Europe. A few are available at the Bachelor level, and most at the Master level. The following universities offer Brand Management degrees:

  • Brand University of Applied Sciences (formerly Brand Academy) (in Hamburg, Germany)
  • Middlesex University London (in the United Kingdom)
  • Rennes School of Business (in France)
  • Lund University (in Sweden)

Check out all available options here: Find Brand Management degrees in Europe

Where can I work with a Master in Brand Management?

Career options for Brand Management graduates are available across all industries, and most prominently where marketing has evolved into a brand-centric activity, for example:

  • fashion,
  • luxury goods,
  • cars,
  • cosmetics,
  • high-priced consumer goods,
  • and many others

If you want to get an idea, let the world’s top brands inspire you. It’s also not uncommon to get a job at a marketing consultancy, where you would often work with many different clients, enabling you to learn even more.

The typical job titles for entry-level graduate jobs are e.g. Junior Brand Manager, Assistant Brand Manager, Junior Brand Consultant, or Product Marketing Manager.

What salary can I earn with a degree in Brand Management?

Young professionals with a focus on Brand Management usually earn very well in comparison to others who study Business or Marketing degrees. The average salary differs depending where you will work. As a university graduate, you would usually start with the title Assistant Brand Manager.

Glassdoor, for example, reports an average annual salary of around 33,000 pounds in the UK; 47,000 euros in France; and 55,000 euros in Germany.

Alternatives to studying Brand Management

If you are interested in Brand Management but don’t want to pursue a Bachelor’s or Master’s explicitly focusing on the topic, there are alternative subjects you can study. The closest relatives are Marketing (Find Marketing degrees) and Business Administration (Find Business Administration degrees).

Study.eu Team
Author: Study.eu Team

Our multi-national team has done extensive research to provide you with detailed and correct information. The content is regularly checked and kept up-to-date.

Featured universities:
Brand University of Applied Sciences
Brand University of Applied Sciences
Hamburg, Germany
3 study programmes
ECAM Lyon
ECAM Lyon
Lyon, France
4 study programmes
University of Würzburg
University of Würzburg
Würzburg, Germany
20 study programmes
Hertie School
Hertie School
Berlin, Germany
4 study programmes
University of Helsinki
University of Helsinki
Helsinki, Finland
72 study programmes

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